KSI, whose real name is Olajide Olayinka Williams Olatunji, is one of the most influential digital creators of the modern era. From his early days as a YouTube gamer to becoming a professional boxer, musician, and entrepreneur, KSI has built an impressive financial empire. As of 2025, KSI Net Worth is estimated to be between $25 million and $30 million, and his income sources continue to grow.
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KSI Net Worth Over the Years
Below is a breakdown of KSI Net Worth from 2022 to 2024:
| KSI Net Worth In Years | Estimated Net Worth |
|---|---|
| 2022 | $20 million |
| 2023 | $25 million |
| 2024 | $30 million |
YouTube Career and Earnings
KSI started his YouTube career in 2008 by uploading FIFA gameplay videos. His humorous style and engaging personality helped him gain massive popularity. Today, he operates multiple YouTube channels, including:
- KSI (Main Channel) – Over 25 million subscribers
- JJ Olatunji – Over 16 million subscribers
- KSIClips – A dedicated highlights channel
Through YouTube ad revenue, brand deals, and sponsorships, KSI earns millions annually. Reports suggest he made $25 million between September 2022 and September 2023 from various digital platforms.
Revenue Breakdown:
- Ad Revenue – Estimated at $2–$5 million per year from YouTube views
- Sponsorships & Collaborations – Estimated at $5 million per year
- Sidemen Group Earnings – A collective channel with multiple revenue streams
Music Career and Revenue Streams
Beyond YouTube, KSI ventured into the music industry. His debut single, Lamborghini (2015), gained massive attention, and he has since released two successful studio albums:
- Dissimulation (2020) – Peaked at #2 on the UK Albums Chart
- All Over the Place (2021) – Reached #1 in the UK
KSI’s music earnings stem from:
- Streaming Platforms – Spotify, Apple Music, and YouTube Music
- Concerts & Tours – Generating millions in ticket sales
- Merchandise & Album Sales – Physical and digital sales contributing to his net worth
KSI’s Boxing Career and Prize Money
KSI made waves in the boxing world with high-profile fights against Logan Paul and other influencers. His bouts generated significant revenue from ticket sales, pay-per-view (PPV) purchases, and sponsorships.
Key Boxing Fights & Earnings:
- KSI vs. Joe Weller (2018) – Over 20 million views
- KSI vs. Logan Paul I (2018) – 1.3 million PPV buys, earning him an estimated $2 million
- KSI vs. Logan Paul II (2019) – Guaranteed $900,000, total earnings $3 million+
- Other Fights – Continued earnings from exhibitions and future matches
KSI’s boxing career has solidified his financial success, adding millions to KSI Net Worth.
Prime Hydration and Business Ventures
One of KSI’s most profitable ventures making his KSI Net Worth is Prime Hydration, an energy drink brand co-founded with Logan Paul. Since its launch in 2022, Prime has generated over $1.2 billion in revenue in 2023, making it one of the fastest-growing beverage brands.
KSI’s Estimated Prime Equity Value:
- If KSI holds a 10% stake, his share could be worth $300 million
- If he owns 20%, his stake could be worth $600 million
While exact equity details remain undisclosed, it’s clear that Prime has significantly boosted KSI Net Worth.
Sidemen and Other Business Ventures
KSI co-founded the Sidemen, a popular YouTube group that has expanded into:
- Side+ (Subscription Service) – Estimated 329,000+ paying subscribers at $7/month
- Merchandise & Events – Selling apparel and hosting live events
- Other Investments – Including Lunchly, a healthy food brand launched in 2024
Other Revenue Streams:
- Brand Endorsements – Deals with Adidas, Spotify, and GFuel
- Real Estate – Owns over 10 properties in the UK worth $10 million
Future Outlook
With a growing business empire, boxing matches, and music releases, KSI Net Worth is expected to keep rising. His financial success is a testament to his adaptability and ability to monetize multiple industries.
Conclusion
KSI has proven himself as a multifaceted entrepreneur, excelling in digital media, music, boxing, and business. With an estimated net worth of $30 million in 2024, and potential growth from his ventures, KSI remains one of the wealthiest and most influential content creators in the world.
FAQ
What was KSI Net Worth in 2024?
In 2024, KSI Net Worth is estimated to be between $25 million and $30 million, derived from his YouTube career, music, boxing matches, and business ventures like Prime Hydration.
How does KSI make his money?
KSI earns money through YouTube ad revenue, brand deals, sponsorships, boxing fights, music sales, and business ventures, including his highly successful Prime Hydration energy drink.
Does KSI own Prime Hydration?
KSI co-founded Prime Hydration alongside Logan Paul. While the exact ownership stake is undisclosed, estimates suggest he may own between 10% and 20% of the company.
What businesses does KSI invest in?
Apart from Prime Hydration, KSI has co-founded Side+, a Sidemen subscription service, and invested in brands like Lunchly, a healthy food brand launched in 2024.